Manifesto

“Color inside the lines.”

We’ve all heard it before.

But who made the lines in the first place,

And why do the lines get to tell us kids what to do?

The world tries to shape the way we imagine,

But what if there were no rules, no instructions, no lines?

That’s the world BiC wants to create.

A world that values expression over execution,

Where the only things stopping us is actually… nothing.

You know, it’s crazy what can happen when you let us draw.