Creative Arts Department
Repositioned the CAD brand and its offerings to engage nonprofit leaders.
Phase 1: Brand Audit & Strategy
Evaluated CAD’s brand voice, messaging, and marketing approach to identify key growth areas.
Phase 2: Brand Positioning & Messaging
Revamped CAD’s mission statement to focus on nonprofit leaders.
Developed a compelling tagline and brand manifesto to align with CAD’s vision.
Refined brand copy across all touchpoints, including website and social media.
Phase 3: Content Distribution
Launched a native blog to provide long-form, high-value content for nonprofit leaders.
Established a weekly newsletter (Monday Memo) to engage and inspire nonprofit professionals.
Let's Collaborate
I’m always excited to work on new and challenging projects. Whether you're looking to build a brand from the ground up, reposition your company, or create engaging digital content, I'm here to help bring your vision to life.
