SKYY Vodka
SKYY Vodka had a bit of an identity crisis. In a sea of alcoholic drinks, they needed a campaign that centered around their true point of difference—their ocean-enhanced minerals that make SKYY a prime mixing drink. Not wanting to lose brand equity in their iconic blue bottle design, they needed a way to convert their product-based messaging into an emotional one.
Combining stylized editorial photography with minimal design elements, in collaboration with some of the best creatives in the business, I created an iconic and cohesive visual language to use in OOH placements. This visual language ladders up to the campaign tagline, "Add a Splash of Character," by centering each placement around an individual known for their personality. This art/copy combo serves not only as a clever way to describe the added flavor—or "character"—that SKYY brings to a mixed drink, but also as a rally for the consumer to add a bit of intrigue into their everyday lives.
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I’m always excited to work on new and challenging projects. Whether you're looking to build a brand from the ground up, reposition your company, or create engaging digital content, I'm here to help bring your vision to life.
