EPSP Website

Service

Web & UI Copywriting

Client

Johnson & Johnson

Year

2024

Challenge

People living with schizophrenia (PLWS), especially those recently released from hospitals or prisons, often struggle with a lack of insight and awareness of their treatment pathways. This can lead to poor adherence and continuity of care, which are vital for their long-term mental health. The need for specialized support is paramount to help these individuals reintegrate into society and maintain their treatment plans.

Solution

To address this challenge, we created the Enhanced Patient Support Program (EPSP) website — a user-friendly, engaging, and supportive online journey that:

  • Ensures that the content reflected a warm, supportive tone that would make patients feel comfortable and excited to sign up and engage with the program.
  • Clearly outlines each step of the EPSP journey, making it easy for patients to understand and follow.
  • Incorporates elements of reward and encouragement to motivate patients as they progress from one phase to the next.

Key Features

  • EPSP Program Highlight: Detailed explanation of the EPSP program, emphasizing its role in facilitating a seamless transition of care.
  • Interactive Modules: Modules designed to guide patients through their treatment journey, complete with engaging visuals and interactive elements.
  • Accessible Language: All copy was crafted to be accessible, ensuring comprehension regardless of the patient's educational background.
  • Compliance: Ensured compliance with industry standards by incorporating appropriate important safety information (ISI).
  • Hidden Vanity URL: Incorporated a hidden vanity URL to personalize the experience.

Impact

This project is pioneering a new understanding and support system for individuals with mental health challenges, especially those transitioning from institutional care. By providing a clear, supportive, and engaging pathway, we are helping to improve adherence to treatment plans and ultimately enhancing the quality of life for PLWS. This specialized support is not just innovative but essential in addressing the unique needs of this vulnerable population.

View the full site at: https://www.janssenschizophreniainjections.com/patient-support-program/